Selling NFC CARD newspapers working in london can be a tough game, though the Evening Standard is using RFID to get an aggressive edge. The widely used daily paper, geared towards commuters who ride the London Underground subway system, sells between 200,000 and 300,000 copies every day, for around $1.12 apiece. It should compete, however, having a bevy of free dailies (generally known as freesheets having a combined daily circulation of around 900,000.
To help expand its readership, entice readers to purchase the paper with greater regularity and gather insights to the buying habits and interests of the company's readers, the conventional has launched an RFID-based loyalty/debit card. The paper managing director, Andrew Mullins, hopes readers can become enamored together with the Eros Reward Card due to discounts it offers on the newsstand price (the paper won't offer home delivery), along with other perks, like free song downloads from iTunes.
The cardboard was presented immediately at London Waterloo Underground station, Mullins says. Staffers have already been registering users, providing new enrollees an Eros card and ultizing Web-enabled wireless PDAs to record their names and e-mail addresses. Once the commuters reach their office or house, an e-mail message should have arrived through the Standard, providing a link to some registration page where they are able to use their bank or a charge card account to load value on their own combo cards Eros account.
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